DOVE: I’M FINE
I was invited by Ogilvy to help produce the social media side of the Dove, ‘I’m Fine’ campaign. The main animations were created by Frankie Swan and his team. My involvement was to take these TV commercials and create advertising content that lived on social media.
I recreated a lot of Frankie’s illustrations in 3D and reworked the 2D styles so the titles and content all felt similar. Here you’ll see how I created the hair straightener and books in Cinema 4d.
WriTten by ‘The Drum‘:
The latest ‘I’m Fine’ campaign has been crafted by Ogilvy to draw attention to the project, using the same medium – cartoons – to augment and explore the insecurities felt by four girls in the USA, Brazil, Mexico and France.